RootsRated.com was founded in 2012 by Dawson Wheeler, Co-Owner of Rock/Creek, Horny Toad Activewear, Mark McKnight, and Fynn Glover. Frustrated, while on a nationwide roadtrip, by an inability to find good information for the best local things to do, Fynn was inspired to create a tool that would simplify the way people discover and access the most memorable outdoor recreation. Every time he got to a new city, he wished he could ask a local to recommend the best places to go trail running, or kayaking, or rock climbing. Fynn started sketching some ideas, and after getting outdoor industry leaders Dawson, Horny Toad, and Mark on board, they began their journey to build a better way to tap into the very best of local outdoor recreation. The first thing they did was partner with the Grassroots Outdoor Alliance — an alliance of only the best independent specialty outdoor retailers around the country. Now they’re working to provide people with the best local trail runs, hiking trails, paddling routes, bike rides, rock climbing, and more in select cities across the country — always according to local grassroots experts.
The RootsRated website inclues:
- Exclusive access to the best hikes, climbs, rides, trail runs, paddling routes and more
- Location-based and activity-based recommendations
- Curated by Grassroots Outdoor Alliance retailers
The RootsRated website does not include:
- Mediocre crowd-sourced reviews
- Thousands of unedited posts to wade through
- Out-of-date information
Roots Rated is obsessed with providing active locals and travelers with the most authentic local knowledge of a city’s outdoor identity.
We Match Prices
We are happy to order any item for you from any of our suppliers with our “Better Than the Internet” ordering policy:
Call us…or come in; we will order whatever you want;
We will always match the price of any other authorized dealer, including internet dealers;
We will always pay for shipping to one of our stores;
Pick up your item at one of our stores — if you are not happy with it for any reason, you do not have to buy it;
No shipping costs.
What could be simpler? Call us, come in to one of our stores, or send us an email. We will help you live the lifestyle you imagine.
Wilderness is not a luxury but a necessity of the human spirit.– by Edward Abbey